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Technology transforms performance
Can you confidently recall everything that happens during your team’s match performance? Research indicates that coaches retain only around 30% of the key moments that influence the outcome of a game. Video analysis bridges that gap providing objective insight into the remaining 70%, and delivering clarity that memory alone cannot.
Our role begins with understanding your performance goals, analysis requirements and budget. From there, we recommend video analysis software solutions and options that are practical, effective, and aligned with your needs.
About Us
Since 2015, Video Analysis Africa (VAA) has been at the forefront of developing and expanding the sports video analysis landscape in South Africa. We have proudly introduced and integrated video analysis solutions into amateur and semi-professional sport, working with schools, colleges, and clubs across the country.
Our mission is to challenge and eliminate the misconception that video analysis technology is costly and reserved only for elite professional teams. We believe that access to performance insights should be available to athletes and coaches at every level.
Our success in advancing this domain has resulted in a growing and loyal customer base of more than 200 clients, reflecting the trust and value we continue to deliver throughout the sporting community.
How it all began
Ashlin Freddy, an elite sportsman who represented South Africa in field hockey, was first introduced to video analysis in 2007 while competing internationally for South Africa and various European clubs. Experiencing the technology firsthand, he quickly recognised its powerful impact on performance. Video analysis provided athletes with objective and visual feedback thereby removing emotion from post-match discussions and allowing coaches and players to focus purely on improvement.
In June 2015, Ashlin coached the Boland Hockey Union U18 Boys team to a historic victory at the National U18 Inter-Provincial Tournament, the first title in the union’s history. As a relatively small union made up of only a handful of schools, Boland overcame powerhouse provinces such as Western Province, Southern Gauteng, and KwaZulu-Natal.
The difference lay in preparation. Through detailed video analysis of opposition teams and the visual presentation of tactical strategies, players gained a clearer understanding of their roles and game plans. This innovative approach proved transformative.
That landmark achievement became the catalyst for launching Video Analysis Africa. What began as a competitive edge for one team evolved into a mission to grow and democratise video analysis technology within amateur and semi-professional sport across South Africa.
Get in Touch
VIDEO ANALYSIS AFRICA
Cape Town, South Africa
Email – chris@videoanalysisafrica.com
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VIDEO ANALYSIS AFRICA 